Items
Subject is exactly
Business & Industry
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2020-07-03
Tipsy Tales
We spent 2 and a half years building the [Philippines'] first immersive theater on Filipino Folklore. We ran for an amazing six months serving thousands of locals and tourists alike. We had a lot of dreams for the company. We wanted to export multi-sensory interactive theatrical experiences on Filipino culture to the world. We wanted to make people happy. The pandemic had shut down both live entertainment and the tourism industry. We could no longer afford to keep it running in the new normal. When we had to close our production, it was heart breaking. Everyone knows how hard it is [to] open a business, but few people talk about he kind of grief that comes with closing one. For a while, it felt like I had a lost a child. So young and full of potential that died before it's time. There was a pain to losing something you've worked so hard to grow from the ground up. But at the end of the day, we are grateful for the chance to have brought a dream to life, even just for a short while. Dreams are our greatest rebellion against these uncertain times. My greatest hope is that we never forget that in the darkness, we can be our own light. -
2020-04-08
Frontline Heroes
When the community quarantine kicked in, our outdoor media partner, HDI Admix, had a problem. They had all these massive LEDs as part of their inventory, but there's no one to see them with everyone staying home. What we did was reinvent a mass media touchpoint and turn it into a highly targeted one. We used the massive LEDs as a platform to share a message of strength to the only ones who'll be able to see the LEDs, the frontliners. We reimagined them as modern day superheroes fighting the battle against this pandemic. And these short videos aired in over 20 LED sites in Metro Manila for the remainder of ECQ, aside from being shared on social media. -
2020-05-01
Lockdown Labor
What does it mean to labor? To toil, particularly in these times? And what happens now when one is suddenly denied this? With businesses closing left and right and people losing their jobs due to the pandemic, I wrote this reflective piece to commemorate Labor Day in these unusual times. -
2020-04-30
After the coronavirus pandemic, the world can’t go back to business as usual
My letter to the editor in the South China Morning Post (in HK). Am originally from the Philippines now based in HK. How the world and life needs to change to adapt to the new post-Covid19 normal.