Items
Subject is exactly
Public Space
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2020-04-16
Then and Now
It was Day 30 of GCQ when I created this hoping that sometime soon I'll get to do the usual things that has been part of my system from the previous years. Few weeks ago, we were busy with our jobs, doing groceries, planning for the next [getaway] with friends and family. All of these are in the recent past. Imagining the new normal is quite visual. I realized that i took the conveniences for granted. These photos are important to me because this [was] my first travel for the year 2020 where I was able to celebrate New Year with family and friends, hoping that this year will be a great year for me. Unfortunately we are now on our Day 120 of being quarantined and my arms feels empty, missing the actual catch-up over good cup of coffee and few bottle of beers by the beach. -
2020-04-08
Frontline Heroes
When the community quarantine kicked in, our outdoor media partner, HDI Admix, had a problem. They had all these massive LEDs as part of their inventory, but there's no one to see them with everyone staying home. What we did was reinvent a mass media touchpoint and turn it into a highly targeted one. We used the massive LEDs as a platform to share a message of strength to the only ones who'll be able to see the LEDs, the frontliners. We reimagined them as modern day superheroes fighting the battle against this pandemic. And these short videos aired in over 20 LED sites in Metro Manila for the remainder of ECQ, aside from being shared on social media.