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Collected Item: “"Grocery chain apologizes after releasing 'super spread' ad for Thanksgiving"”

Give your story a title.

"Grocery chain apologizes after releasing 'super spread' ad for Thanksgiving"

What sort of object is this: text story, photograph, video, audio interview, screenshot, drawing, meme, etc.?

Screenshot, News Article

Tell us a story; share your experience. Describe what the object or story you've uploaded says about the pandemic, and/or why what you've submitted is important to you.

For generations that had never experienced a pandemic, the Coronavirus was not the only novel thing to adjust to. New nomenclature became the norm, including "Super spreader". The term was used to describe large groups gathering, especially during the holidays. Any other year, "plan a super spread" would be understood as a spread of food items. But for a population that was being restricted from large gatherings, in 2022, from holidays to Weddings to funerals, the company's attempt at clever advertising came off as tone-deaf and offensive. After backlash, Giant Food Stores formally apologized.

Use one-word hashtags (separated by commas) to describe your story. For example: Where did it originate? How does this object make you feel? How does this object relate to the pandemic?

#holidays, #thanksgiving, #grocery, #retail, #language #apology #corporation #food

Enter a URL associated with this object, if relevant.

https://www-today-com.cdn.ampproject.org/v/s/www.today.com/today/amp/tdna199576?amp_gsa=1&amp_js_v=a9&usqp=mq331AQKKAFQArABIIACAw%3D%3D#amp_tf=From%20%251%24s&aoh=16744176999481&referrer=https%3A%2F%2Fwww.google.com&ampshare=https%3A%2F%2Fwww.today.com%2Ffood%2Fgiant-supermarket-apologizes-releasing-super-spread-ad-t199576

Who originally created this object? (If you created this object, such as photo, then put "self" here.)

Samantha Kubota (Today article), The Giant Company

Give this story a date.

2020-11-18
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