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Collected Item: “The Museum of Contemporary Art Los Angeles Create Puzzles for the People”

Give your story a title.

The Museum of Contemporary Art Los Angeles Create Puzzles for the People

What sort of object is this: text story, photograph, video, audio interview, screenshot, drawing, meme, etc.?

This is a screenshot of three puzzles available for sale at the online gift shop for the Museum of Contemporary Art in Los Angeles.

Tell us a story; share your experience. Describe what the object or story you've uploaded says about the pandemic, and/or why what you've submitted is important to you.

At the beginning of June, MOCA updated its online store to include items relevant to the ongoing COVID-19 outbreak. I have several screenshots of different puzzles, masks, books, etc. but I thought this one was particularly interesting. In the articles I’ve read about museums creating an effective online presence, the main idea is providing the user an opportunity to engage in a transaction. Here MOCA is giving the user an opportunity to buy a puzzle from them and also engage with their focus on contemporary art. While doing the puzzle, the purchaser will be thinking about MOCA, even on some kind of subconscious level. In a sense this helps to build community and, in the future, will serve as a token of the time spent in quarantine. One day the puzzle will serve as an artifact. To state the obvious, selling puzzles is relevant because at the beginning of quarantine this was an activity a lot of people did. I think for a small time was difficult to get your hands on a puzzle. MOCA is not only providing an online user with the opportunity to engage in a transaction, but it is a relevant transaction. This demonstrates MOCA’s ability to effectively adapt to the changing social landscape. My submission is important to me because in pre-COVID times I loved going to the museum and I think it's great to see how they're still trying to build community.

Use one-word hashtags (separated by commas) to describe your story. For example: Where did it originate? How does this object make you feel? How does this object relate to the pandemic?

#MOCA, #puzzles, #art, #quarantine, #pastime, #fun

Enter a URL associated with this object, if relevant.

https://mocastore.org/collections/fun-games

Who originally created this object? (If you created this object, such as photo, then put "self" here.)

The Museum of Contemporary Art of Los Angeles

Give this story a date.

2020-06-09
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