Collected Item: “Bumble's "First Moves Forever" Campaign”
Give your story a title.
Bumble's "First Moves Forever" Campaign
What sort of object is this: text story, photograph, video, audio interview, screenshot, drawing, meme, etc.?
Screen recording of advertisement, hyperlink to website included below.
Tell us a story; share your experience. Describe what the object or story you've uploaded says about the pandemic, and/or why what you've submitted is important to you.
As I sat scrolling through Snapchat one day, I was presented with an advertisement. At first I skipped, however, when I saw the Bumble logo, I immediately went back to look at it. Sure enough, I had stumbled upon a perfect addition to this mini collection that I am putting together about dating during the pandemic. The ad was for the Bumble campaign “First Moves Forever” (https://thebeehive.bumble.com/firstmovesforever) which recaps how Bumble was used in 2020, and shares the stories of some users in an interactive way. This website may interest future historians, as it shares the stories of real individuals in relationships, and tells how social media/dating apps were used during the Covid-19 pandemic. It also gives another look into the ways that brands are now using the pandemic as a way of advertising.
Use one-word hashtags (separated by commas) to describe your story. For example: Where did it originate? How does this object make you feel? How does this object relate to the pandemic?
#Suffolk, #HST241, #CovidMiniCollection, #Advertising, #Bumble, #Love, #Dating, #DatingInPandemic
Enter a URL associated with this object, if relevant.
https://thebeehive.bumble.com/firstmovesforever
Who originally created this object? (If you created this object, such as photo, then put "self" here.)
Screen recording by Jackson Crilley, website by Bumble
Give this story a date.
2020-12-11