Item
Bumble's "First Moves Forever" Campaign
Media
Title (Dublin Core)
Bumble's "First Moves Forever" Campaign
Description (Dublin Core)
As I sat scrolling through Snapchat one day, I was presented with an advertisement. At first I skipped, however, when I saw the Bumble logo, I immediately went back to look at it. Sure enough, I had stumbled upon a perfect addition to this mini collection that I am putting together about dating during the pandemic. The ad was for the Bumble campaign “First Moves Forever” (https://thebeehive.bumble.com/firstmovesforever) which recaps how Bumble was used in 2020, and shares the stories of some users in an interactive way. This website may interest future historians, as it shares the stories of real individuals in relationships, and tells how social media/dating apps were used during the Covid-19 pandemic. It also gives another look into the ways that brands are now using the pandemic as a way of advertising.
Date (Dublin Core)
Creator (Dublin Core)
Contributor (Dublin Core)
Event Identifier (Dublin Core)
Partner (Dublin Core)
Type (Dublin Core)
screen recording
video
MOV
Link (Bibliographic Ontology)
Publisher (Dublin Core)
Bumble
Controlled Vocabulary (Dublin Core)
English
Business & Industry
English
Emotion
English
Gender & Sexuality
English
Recreation & Leisure
English
Social Distance
Curator's Tags (Omeka Classic)
Contributor's Tags (a true folksonomy) (Friend of a Friend)
Date Submitted (Dublin Core)
12/15/2020
Date Modified (Dublin Core)
2/18/2021
4/14/21
Item sets
This item was submitted on December 15, 2020 by Jackson Crilley using the form “Share Your Story” on the site “A Journal of the Plague Year”: https://covid-19archive.org/s/archive
Click here to view the collected data.