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BENEE
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2020-02-05
Supalonely- A Lonely Hit
Supalonley by BENEE is a song that rose to prominence on social media platform Tik Tok. In 2020 when millions of people were in lockdown with little to do, sites like Tok Tok saw their userbases skyrocket. This had a colossal effect on the music industry, as songs that became trends on Tik Tok could easily transfer that success to the charts. This was the experience of Supalonley. The song's snarky self-depreciation appealed to the young generation on Tik Tok who used it as a catharsis for the youth they were losing, and this popularity propelled it to mainstream success. The music video, set mostly in a suburban house, was also a familiar setting for people in lockdown. HIST30060