Items
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CoronaCulture
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2021-04-18
The Beginning of the End!? Corona Culture Spring 2021
These items are a sampling of documents and links to news articles and public event dates that chronicle the reopening of some parts of the United States in spring 2021. One year after the start of the pandemic (the anniversary itself celebrated in various media), Texas and other parts of the U.S. were trying to return their businesses and services to more normal conditions. A community college's plan for reopening its main campus, a news article about a baseball park increasing its capacity (and having a sold out game), a listing of 2021 tour dates for popular musicians, and a town's decision to end its mask mandate all tell the story of people wanting to return to normal living. However, both government leaders and ordinary people could disagree about whether it was good to relax COVID restrictions as the announcement by a local mayor and the decision of a local school board suggests. These items reflect the challenges of returning to Pre-COVID lifestyles because not everyone was united in the belief that it was safe to live normal lives. This illustrates the interesting conflict between holding on to what makes people be or feels safe and those who believe such restrictions are unnecessary now. -
2021-04-17
Corona Culture Products #2 UV Light Sanitizing Box
This is a photograph of a UV light box for sanitizing items that may have been infected with COVID. This professional and stylish looking box was a long time coming. In late spring 2020, as summer was approaching, the CDC and leading doctors announced that the UV rays in sunlight killed the Coronavirus on surfaces within minutes. This led people to hang their masks in their car windows, and leave things outside to sanitize them. It was also believed to be safer to be outside on a sunny summer day because the sunlight would kill the COVID virus in the air and on objects. This primitive method is not available all the time and cannot be taken inside though, so companies created various products that produced UV light that were portable and could be used inside. While a late bloomer to the UV trend, this is a perfect example of the use of UV light against COVID. As you can see from the descriptive packaging, any small items, especially phones, can be put into the box, and after 10 minutes will be sanitized. Great care was taken to point out its effectiveness as seen in the "kills 99.9% of germs" and "laboratory proven technology" statements on the front of the package. Of course, it's not just useful but is discreet and stylish as it looks like a purse or a make-up bag. This item is important because it shows the lengths people went to try and keep their things clean. It also shows the power of fads during Corona. Everyone jumped at the chance to try UV light when it was first announced, yet it decreased in importance for most people after summer 2020. Like all the Corona Culture products, it reveals the depth to which Corona became imbedded into the U.S.'s consciousness. -
2021-04-12
Corona Vocabulary
This is a comprehensive (but not exhaustive) list of the most common Corona themed vocabulary used by in the U.S. While a definition of each term is not provided, linked websites provide context and explanations of many of the words. Culled from a variety of real world sources, what is most important about these terms is what their use says about the culture they created/were used in. From the use of everyday pandemic language, researchers can gain a window into the COVID experience in a way that is inaccessible even in photographs. These terms also show the United States was undergoing dramatic social and cultural change and some terms highlight the political conflict that was often meshed with Corona in the U.S. The vocabulary also shows a degree of conformity in U.S. culture as all of these terms became part of most Americans' vocabulary. The case of the work "healthcare worker" and "virtual" are two examples of this. Before medical staff, nurse doctor, EMT, online, distance learning, etc. were used to refer to these things, but now Americans have dropped them for the COVID versions. This shows how powerful Corona vocabulary has become. -
2021-01-21
Corona Culture Products
These pictures are a collection of Corona themed products from summer 2020 to January 2021. As you can see, there was a great variety of products and some of the most unusual appeared starting 2021. Of particular note is the coffee mug and a small wall plaque. Even the infant phrases "Social distancing" and "Healthcare worker" had crept into daily items in real stores. By fall, masks were being advertised in stores on long plastic hangers and had become just as common on random aisles as dish gloves, scrubber pads, and dryer balls. By January 2021, companies had begun to get creative with masks and shields. The final picture shows a set of children's face shields encased with the features of animal heads. This was likely to appeal to children who like to pretend to be animals. One company also began to make masks in small, medium, large, and extra large, to accommodate the variety of face shapes among the public (not pictured). The most important thing about all these products is that they show how deeply embedded Corona had become in United States culture despite the fact that it was not even a year since the virus appeared in the U.S. This indicates that companies were actively involved in both creating and maintaining a COVID consumer culture that tied what people experienced to what they could buy. Although more difficult to determine, it also shows a demand for such items both out of necessity (masks) and for leisure or fun (mug, animal shields). These items also reveal that COVID-19 was a highly unique event in that it was so marketable. No other event in the 21st century generated as much cultural/societal presence as Corona. These products should be further studied to see what better understanding about Corona can be gained from them. -
2020-05-28
One Way Only Signs in Texas Stores
These are pictures of one-way-only signs posted in a Texas Walmart on May 28th and June 11 2020. Many stores such as HEB, Target, and Sam's Club also had similar signs in there stores. The purpose of these signs was to encourage the public to walk in only one direction on each aisle of the store. Stores created an elaborate zig zag pattern using this method. At the time, it was thought that the risk of contracting COVID could be minimized by keeping people from congregating in the same space such as going in and out of the same aisle entrance. Some peopled followed the signs, but it was not a state law so others did not. These photos are important because they show the great extent stores took to try and minimize the spread of COVID. Stores were very concerned about projecting the image of a safe shopping experience in their stores. However, they also hint at the legalistic bent many COVID precautions were beginning to take on. Another implied effect of this arrangement was that by encouraging all people to go in the same direction, stores increased the risk that their customers might catch COVID-19 as everyone was to follow the exact path the person in front of them had. This was the type of situation these signs were supposed to prevent. -
2020-09-24
Corona Clothing #3: "We're All in This Together"
This is yet another example of Corona themed clothing from a Ross in Round Rock TX. This shirt boasts the popular phrase "We're all in this together" which was a widespread "rallying cry" so to speak for people to unite in weathering the COVID-19 pandemic. The shirt shows smiley faces surrounding the phrase. The shirt is intended to comfort people by letting them know their are not alone while they experience the changes COVID has caused in around the world. The phrase also serves to motivate people to be strong and focus on willingly bearing the changes that need to be borne to defeat the virus. -
2020-09-24
Corona Clothing #2: "Social Distancing Queen"
This is another COVID-19 inspired shirt from the same Ross in Round Rock TX. It shows an African American woman with an afro wearing a orange, yellow, pink, and purple mask. written on her hair is "Social distancing" and beneath her is written "queen". This is the first example I had seen of Corona themed vocabulary appearing on a clothing item. This shirt states that the woman in the picture, and the wearer of the shirt, are social distancing experts. It also implies by the word "expert" that the person wearing the shirt is very diligent in making sure they follow the proper social distancing requirements because they want to do their best to protect others. The term "queen" according to Lilian Esene is a specific cultural reference to "a collective effort to overwrite the negative connotations [of certain terms] that, historically, have often been associated with" undervaluing and demeaning "black people". "It’s all done to contrast the way that our history and our persons have been portrayed in school curriculums, books and the media" she states in her article on The Gazette website. -
2020-09-18
Corona Clothing #1: "Staying in is the new Going Out"
I took this picture in a Ross store in Round Rock TX last summer. It reads "Staying in is the new Going Out". This is the first instance I had ever seen of a clothing item referencing COVID-19. The shirt implies that with all the stay at home orders, lockdowns, and closures taking leisure time at home is the new way to have fun and enjoy yourself. Noticed that it is also lounge wear. I did not realize it at the time, but many items of Corona themed clothing are casual or lounge wear likely both as a funny gesture and to suit the natural desire to wear comfortable clothing when confined at home for extended periods.