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  2020-11-25

  Taylor Swift's Pandemic Ballad

  Taylor Swift was a defining artist in the 2010s. As her following grew, she ventured further into pop and spectacle, but with the sudden onset of Covid and its subsequent lockdowns, Swift changed her music style to a minimalist folk aesthetic. The song "exile" featuring Bon Iver captured the melancholic and rundown emotions of the general public by the end of 2020 and was a cathartic experience. "Exile" and its accompanying album "Folklore" were widely praised and "Folklore" went on to become the best-selling album of 2020. The music video for "exile" shows how music production changed during the pandemic. In the video, Swift and Bon Iver's Justin Vernon are seen sitting in separate home studios, as they never met in person to record the song due to travel restrictions. All the musicians featured are socially distanced and Vernon is wearing a face covering. There are also no special effects, a small budget, and a simple editing style, which stands in contrast to Swift's pre-pandemic music videos. HIST30060