Items

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  2021-02-15

  COVID-19: We're doing this for this

  Video created by the Government of Canada urging the public to wear a mask so "one day we can go back to" travelling, getting together with friends and family, and eating at restaurants.
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  2020-12-11

  Bumble's "First Moves Forever" Campaign

  As I sat scrolling through Snapchat one day, I was presented with an advertisement. At first I skipped, however, when I saw the Bumble logo, I immediately went back to look at it. Sure enough, I had stumbled upon a perfect addition to this mini collection that I am putting together about dating during the pandemic. The ad was for the Bumble campaign “First Moves Forever” (https://thebeehive.bumble.com/firstmovesforever) which recaps how Bumble was used in 2020, and shares the stories of some users in an interactive way. This website may interest future historians, as it shares the stories of real individuals in relationships, and tells how social media/dating apps were used during the Covid-19 pandemic. It also gives another look into the ways that brands are now using the pandemic as a way of advertising.
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  2020-12-08

  Six Foot Seating

  This photo shows a bench that is an advertisement for the dating app Bumble located in Boston’s Seaport district (exact location unknown). The bench has two seats, with space for social distancing between, which goes to show how far people are taking social distancing guidelines. Bumble makes use of participatory content here to engage the public to interact with their advertisements, which may lead to more interest in further interacting with the app. This object has the potential to interest future historians, as it shows how brands used the pandemic as ways of advertising. It also shows the ways in which not only we changed, but the physical objects around us changed to adapt to the pandemic.
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  2020-07-07

  Demster's Bread Packaging Says Thank-You to Frontline Workers

  For the first time since coming home to live with my parents for the summer/the pandemic my mom bought the brand of bread and thickness of slice I like (she prefers thin slice Wonderbread.) Demster's is a well known and established Canadian brand. It was only when about 3/4 of the way through the loaf that I noticed the message on the bag for grocery and food chain workers. In red font to match the Canadian Maple Leaf which if part of the company's logo and reflect the patriotic nature of the message it reads: "OUR FRONTLINE SHOWS STRENGTH. / OUR FRONTLINE FEEDS FAMILIES. / OUR FRONTLINE SERVES COMMUNITIES. / TO OUR BAKERS, FRANCHISEES, DISTRIBUTORS, AND GROCERS HELPING TO KEEP CANADA GOING / THANK YOU.