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  2020-11-18

  "Grocery chain apologizes after releasing 'super spread' ad for Thanksgiving"

  For generations that had never experienced a pandemic, the Coronavirus was not the only novel thing to adjust to. New nomenclature became the norm, including "Super spreader". The term was used to describe large groups gathering, especially during the holidays. Any other year, "plan a super spread" would be understood as a spread of food items. But for a population that was being restricted from large gatherings, in 2022, from holidays to Weddings to funerals, the company's attempt at clever advertising came off as tone-deaf and offensive. After backlash, Giant Food Stores formally apologized.