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  2020-12-11

  Bumble's "First Moves Forever" Campaign

  As I sat scrolling through Snapchat one day, I was presented with an advertisement. At first I skipped, however, when I saw the Bumble logo, I immediately went back to look at it. Sure enough, I had stumbled upon a perfect addition to this mini collection that I am putting together about dating during the pandemic. The ad was for the Bumble campaign “First Moves Forever” (https://thebeehive.bumble.com/firstmovesforever) which recaps how Bumble was used in 2020, and shares the stories of some users in an interactive way. This website may interest future historians, as it shares the stories of real individuals in relationships, and tells how social media/dating apps were used during the Covid-19 pandemic. It also gives another look into the ways that brands are now using the pandemic as a way of advertising.