Items
topic_interest is exactly
influencers
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2020-06-13
The Future of Food Influencers
The way the restaurants advertise is typically by word of mouth or since the emergence of social media, food influencers. Food influencers specialize in creating social media posts that garner the attention of followers and persuade them to patron the restaurant. As the article by Jenny Dorsey points out since the coronavirus pandemic hit restaurants have had to re-evaluate their relationships with influencers and influencers have had to re-evaluate themselves. Restaurants can no longer comp meals to influencers and they want influencers to be more skilled to create story-driven reviews that give a heart to the restaurant. One of the most important parts of this article is the desire to know the line cook who continued working during the pandemic. The people who kept the restaurants alive and continued to serve the community and the push for influencers to include their stories with their posts.