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Biden-Harris Campaign
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2020-12-15Campaigning Through Video Games
As covid-19 continued, many political campaigns were forced to be more creative in their approach when it came to engaging with audiences. Some campaigns held virtual events and rallies. The Biden-Harris campaign decided to take advantage of the cultural phenomenon that is Animal Crossing: New Horizons to engage with younger voters. In the Nintendo game, players curate their islands and can create their own personal designs to share and use. This game has been significant to many millennials during covid, because it has been a place for young people to “hang-out” virtually and show off their creativity. The Biden-Harris campaign took advantage of this massively successful game and created their own island, Biden HQ. They created t-shirts and designs that other players could utilize. Players can still visit Biden HQ using the in-game dream code DA-7286-5710-7478.