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2020-07-21

Healthcare "Warriors"

On top of billboards, signs, and store discounts, this photo of a mail-order catalog shows one more way how US businesses recognized public healthcare workers during the COVID-19 pandemic and integrated that recognition into their business models. The catalog marketed this particular item as a way of showing patriotic support for those dealing with the COVID crisis. Also, by declaring medical professionals to be "warriors," this advertisement fit into a fairly common view held by many, including those in federal, state, and local government, that the US response to COVID-19 was analogous to a military campaign.