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  2020-12-08

  Six Foot Seating

  This photo shows a bench that is an advertisement for the dating app Bumble located in Boston’s Seaport district (exact location unknown). The bench has two seats, with space for social distancing between, which goes to show how far people are taking social distancing guidelines. Bumble makes use of participatory content here to engage the public to interact with their advertisements, which may lead to more interest in further interacting with the app. This object has the potential to interest future historians, as it shows how brands used the pandemic as ways of advertising. It also shows the ways in which not only we changed, but the physical objects around us changed to adapt to the pandemic.