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  2022-07-08

  Box Office: How ‘Minions 2’ Brings The Covid Era To An Optimistic Close

  This is a news story from Forbes by Scott Mendelson. This is an article that discusses the moviegoing habits of people pre and post-COVID. The article mentions that Minions: The Rise of Gru and Top Gun: Maverick were meant to come out in 2020, but they were delayed because of COVID. Due to the high amounts of attendance to both films, the author is speculating that audience members that may have forgone streaming new movies are coming back to theaters. The box office gross for both films has broken records. Given my own experience of going to the movies recently since COVID began, I noticed that even though I did see signs about masks, it was never enforced, and restrictions were pretty much non-existent. I delayed going to the theaters in-person partly due to not finding many new releases interesting enough, in addition to not wanting to deal with masks while watching. I think that less restrictions make the experience more appealing now than during COVID, as movie tickets have been getting more expensive over the years. In can be hard to justify the steep prices with the restrictions in place that could make it less comfortable. My own experience that I had made it feel like it was the pre-COVID era, and that made it something I enjoyed. I think that given the snacks people eat at theaters, it would have been cumbersome to have to take the mask off and put it on again with eating. If I had to do that, I probably would not have wanted to get any snacks with those restrictions in place, and theaters generally make more revenue from refreshments than they do showing the movie itself. I think that the author is right that the high gross of both films mean that the "summer movie" is returning to what it once was, with audiences that may have been lost during COVID coming back.