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2020-11-19

Why America Gives 2020: How the COVID-19 Pandemic and Social Justice Movement Have Changed Giving [REPORT]

From the article: In previous years, Classy’s Why America Gives report has focused on consumer giving trends, what motivates donors to give, and their plans for Giving Tuesday and year-end giving. In our third-annual edition of Why America Gives, the 2020 report measures these year-over-year changes in giving sentiments and behaviors; in addition, it also analyzes how current events—specifically the COVID-19 pandemic and the social justice movement—have altered giving trends.