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  2020-07-01

  Helping the Economy

  Early on in the pandemic, I began to notice big companies, particularly car companies getting creative with their sales strategies. Understandably, businesses large and small were seeking creative ways to get people to continue to purchase goods despite the looming economic downturn. Volkswagen's ad to purchase a new car at a sale of 0% APR for 5 years via Volkswagen Credit particularly grabbed my attention because I hadn't seen a car deal, perhaps ever, with an offer that good. It struck me that, here was a company with a very long history and therefore infrastructure, willing to advertise to massive audiences a sale that was essentially messaging that they needed help. Interestingly, it also began at nearly the beginning of the pandemic, and it is still running. From a personal standpoint, it may have also grabbed my attention because we happened to have a Volkswagen that we purchased five years ago, that we were able to pay off during this time and buy a new model using this offer.