Items

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  2020-12-11

  Bumble's "First Moves Forever" Campaign

  As I sat scrolling through Snapchat one day, I was presented with an advertisement. At first I skipped, however, when I saw the Bumble logo, I immediately went back to look at it. Sure enough, I had stumbled upon a perfect addition to this mini collection that I am putting together about dating during the pandemic. The ad was for the Bumble campaign “First Moves Forever” (https://thebeehive.bumble.com/firstmovesforever) which recaps how Bumble was used in 2020, and shares the stories of some users in an interactive way. This website may interest future historians, as it shares the stories of real individuals in relationships, and tells how social media/dating apps were used during the Covid-19 pandemic. It also gives another look into the ways that brands are now using the pandemic as a way of advertising.
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  2020-12-08

  Six Foot Seating

  This photo shows a bench that is an advertisement for the dating app Bumble located in Boston’s Seaport district (exact location unknown). The bench has two seats, with space for social distancing between, which goes to show how far people are taking social distancing guidelines. Bumble makes use of participatory content here to engage the public to interact with their advertisements, which may lead to more interest in further interacting with the app. This object has the potential to interest future historians, as it shows how brands used the pandemic as ways of advertising. It also shows the ways in which not only we changed, but the physical objects around us changed to adapt to the pandemic.
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  2020-07-18

  Dating During A Pandemic

  For someone who is single, dating is a huge part of life and socialization. The COVID-19 pandemic has placed huge strain on this, begging the question, is it safe to date? First and foremost, the best advice is to do what is best for you, while taking into account the health and safety of others. If you are interested in dating during the pandemic, take the other person into account and see what they are most comfortable with. This could be as simple as wearing a mask if going out or having a date over zoom. The same ideology should be used when deciding on whether to be inanimate or not. Being safe is key, meaning dating in a pandemic is not impossible.
• 2020-08-28

  A Love Story Made Possible by Covid-19

  Right as Covid-19 had seriously begun to hit the world in March of 2020 and was deemed a global pandemic, I had my heart broken by my boyfriend of a year and a half. I was not able to recover from the relationship like most people typically would by going out with friends and partying because of the lockdown. I was left all by myself. With no siblings, no friends in my area and a very small family, I had to find other ways in which to communicate with others so that I wouldn't lose my mind. In July of 2020, I joined Bumble and decided to get back in the dating game, that's when I met Jacob. Jacob and I matched because he was on vacation in Florida, however, we matched and began talking on the day that he was flying back to his home in Houston, Texas. We kept in contact though and were presented with our first Covid-related blessing: cheap plane tickets. As college students who are unable to afford most things, when we found out that a roundtrip from Houston to Florida only cost $58 we jumped on that opportunity. Jacob flew out to Florida so he could take me on our first official date, which went amazing. We continued talking when school started and that is when we realized we were presented with another Covid-19 related opportunity. Since all of my classes were online and airplane tickets were still cheap, I was able to fly out to Texas for a week and be with him. Although Covid-19 is a terrible and deadly disease, it has allowed me to find somebody that I can call my own, because without the pandemic we would not be able to afford to see each other nearly as regularly and my school schedule would not allow me to leave the state at random to be with him. love, oppurtunity, bumble app, happy, unexpected