Items

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  2020-11-18

  "Grocery chain apologizes after releasing 'super spread' ad for Thanksgiving"

  For generations that had never experienced a pandemic, the Coronavirus was not the only novel thing to adjust to. New nomenclature became the norm, including "Super spreader". The term was used to describe large groups gathering, especially during the holidays. Any other year, "plan a super spread" would be understood as a spread of food items. But for a population that was being restricted from large gatherings, in 2022, from holidays to Weddings to funerals, the company's attempt at clever advertising came off as tone-deaf and offensive. After backlash, Giant Food Stores formally apologized.
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  2021-02-15

  COVID-19: We're doing this for this

  Video created by the Government of Canada urging the public to wear a mask so "one day we can go back to" travelling, getting together with friends and family, and eating at restaurants.
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  2020-07-07

  Demster's Bread Packaging Says Thank-You to Frontline Workers

  For the first time since coming home to live with my parents for the summer/the pandemic my mom bought the brand of bread and thickness of slice I like (she prefers thin slice Wonderbread.) Demster's is a well known and established Canadian brand. It was only when about 3/4 of the way through the loaf that I noticed the message on the bag for grocery and food chain workers. In red font to match the Canadian Maple Leaf which if part of the company's logo and reflect the patriotic nature of the message it reads: "OUR FRONTLINE SHOWS STRENGTH. / OUR FRONTLINE FEEDS FAMILIES. / OUR FRONTLINE SERVES COMMUNITIES. / TO OUR BAKERS, FRANCHISEES, DISTRIBUTORS, AND GROCERS HELPING TO KEEP CANADA GOING / THANK YOU.
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  2020-04-08

  Frontline Heroes

  When the community quarantine kicked in, our outdoor media partner, HDI Admix, had a problem. They had all these massive LEDs as part of their inventory, but there's no one to see them with everyone staying home. What we did was reinvent a mass media touchpoint and turn it into a highly targeted one. We used the massive LEDs as a platform to share a message of strength to the only ones who'll be able to see the LEDs, the frontliners. We reimagined them as modern day superheroes fighting the battle against this pandemic. And these short videos aired in over 20 LED sites in Metro Manila for the remainder of ECQ, aside from being shared on social media.
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  2020-05-02

  To all Healthcare Workers

  This east Wichita billboard featured many COVID-19 related messages, including this one by Lamar Trailers that expresses gratitude to all healthcare workers battling the pandemic. Northeastern University
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  2020-04-23

  Advertising with a Twist

  An image of a restaurant in Canada, that has a very funny way of advertising. It really demonstrates our change in humour and also a change in advertising. -HUM402
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  2020-03-31

  COVID-19 Impact on Social Media Ad Rates and Engagement

  Article about the impact of COVID 19 on social media advertisement. The pandemic has had the effect of driving down ad rates globally, alongside a decline in engagement with ad campaigns.