Items

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  2020-03-16

  Batingaw - Kalagayan ng Health Workers

  Marami ang naglabas ng panawagan na tulungan natin ang mga fronliners natin sa iba’t ibang pagamutan dahil kapos na kapos na sila sa gamit at sila mismo’y naka salang na sa peligro ng COVID19. Maraming mga health workers ang napabalitang kinakikitaan na ng sintomas ng COVID19, ngunit patuloy pa rin sa pagganap sa kanilang tungkulin.
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  2020-07-07

  Rhymin' COVID-19

  Observations and reactions to the virus' effects on everyday life
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  2020-04-08

  Frontline Heroes

  When the community quarantine kicked in, our outdoor media partner, HDI Admix, had a problem. They had all these massive LEDs as part of their inventory, but there's no one to see them with everyone staying home. What we did was reinvent a mass media touchpoint and turn it into a highly targeted one. We used the massive LEDs as a platform to share a message of strength to the only ones who'll be able to see the LEDs, the frontliners. We reimagined them as modern day superheroes fighting the battle against this pandemic. And these short videos aired in over 20 LED sites in Metro Manila for the remainder of ECQ, aside from being shared on social media.
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  2020-04-04

  Bayani [Hero]

  Giving support to our frontliners
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  2020-06-22

  The Waves of Change

  On March 17,2020, Enhanced Community Quarantined was declared in Luzon amidst the Covid-19 Pandemic. Since then, the AFI deployed Emirate security personnel assigned at the Ayala Museum have been required to stay-in as part of the safety protocols for construction site as the museum is undergoing renovation. The emotional and mental challenge for being separated from their families and being confined in a construction environment for several months did not discourage anyone from continuously being vigilant and carry on their duty with vigor. These guards demonstrate their resiliency by adapting to life changing situations, and emerging even stronger than before. Amidst this pandemic, these resilient AFI deployed guards ensure the continuous protection of the Ayala Museum.
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  2020-06-02

  Para sa bayan [For the country]

  My girlfriend (Krizia Rodriguez) volunteered as an encoder in the Philippine Arena mega-swabbing center in spite of the risks and having no hazard pay. She was well aware of all the things but still pursued to be part of the team and for this, I am truly proud of her and I believe her story should be shared too.