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influencers
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2020-06-13
The Future of Food Influencers
The way the restaurants advertise is typically by word of mouth or since the emergence of social media, food influencers. Food influencers specialize in creating social media posts that garner the attention of followers and persuade them to patron the restaurant. As the article by Jenny Dorsey points out since the coronavirus pandemic hit restaurants have had to re-evaluate their relationships with influencers and influencers have had to re-evaluate themselves. Restaurants can no longer comp meals to influencers and they want influencers to be more skilled to create story-driven reviews that give a heart to the restaurant. One of the most important parts of this article is the desire to know the line cook who continued working during the pandemic. The people who kept the restaurants alive and continued to serve the community and the push for influencers to include their stories with their posts. -
2020-05-31
The Bread Influencers
I've been a baker in some sense of the word since 2006. I could not have foretold a day when Instagram influencers would make thousands of dollars a day or charge $70.00 for a private bread baking lesson. I love making bread more than I love eating it. The skill it takes to create the perfect crumb structure takes years to master. The practice of creating the perfect ear with a lame seems endless, a perfect ear is worthy of celebration. With the coronavirus pandemic, people are slowing down and taking notice of this art and those who've mastered it. People want to know how to create it for themselves and I'm all for it. It's about time bread made a come back from the wicker basket on the sidelines. Just remember to leave some yeast and flour on the shelf for the next person. Submitted by Stephanie Berry, curatorial intern for Arizona State University, HST 580. #ASU #HST580