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planners, diaries, 2020, 2021, new year
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2020Planners During a Pandemic
HIST30060: Making History Stationery businesses are really milking year that was 2020. With lockdowns, quarantines, and cancelled or postponed events, anyone who bought a fresh new planner in anticipation of filling them with exciting appointments knows the disappointment of staring at the blank pages – or even worse, seeing the words, “Zoom Meeting.” Thus, the planners and diaries industry have really seemed to stepped it up a notch with their tactical launch of new products for the upcoming new year. Marketing new 2021 planners from as early as mid-2020, this false sense of acceleration into the future also falsely proposes that crossing that line into a new year somehow means the current global troubles of economy, virus and politics will somehow poof into the past, with no guarantee that our planners won’t be as empty as they were in the past year. With that being said, I totally caved into the marketing and bought a planner anyways.