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Howard Clayberger
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2020-03-20
Empty Shelves as Panic Hits A Small Pennsylvania Town.
This photograph was taken at Giant Food Store in Perkasie, Pennsylvania at the onset of the pandemic. This was the state of the paper product aisle. Stores across the nation struggled to keep up with extreme demand for paper products, sanitizers, and hand soaps. This resulted in months of empty shelves as the town's residents tried to avoid leaving their home and fears grew that even the stores would eventually be locked down. -
2020-11-18
"Grocery chain apologizes after releasing 'super spread' ad for Thanksgiving"
For generations that had never experienced a pandemic, the Coronavirus was not the only novel thing to adjust to. New nomenclature became the norm, including "Super spreader". The term was used to describe large groups gathering, especially during the holidays. Any other year, "plan a super spread" would be understood as a spread of food items. But for a population that was being restricted from large gatherings, in 2022, from holidays to Weddings to funerals, the company's attempt at clever advertising came off as tone-deaf and offensive. After backlash, Giant Food Stores formally apologized. -
2023-01-22
COVID Restrictions and Visiting Mom.
My mother has special needs and since 2014, lived in a townhome with three roommates, facilitated by Penn Foundation, a behavioral healthcare provider. I lived only 10 minutes away, and once a week I would visit her on my days off. I would bring fast food or pizza and we would watch movies together in her room. When the pandemic began, Penn Foundation - like most other healthcare facilities - imposed tight restrictions for the safety of those under their care. As a result, I was unable to visit my mother for half a year, and after restrictions were loosened, our visits were relegated to sitting on her front porch eating and talking. Due to a deterioration in her condition, she was moved to a nursing facility. We never got to have another movie day. The pandemic had changed the way I visit my mother forever.