Campaigning Through Video Games

Title (Dublin Core)

Campaigning Through Video Games

Description (Dublin Core)

As covid-19 continued, many political campaigns were forced to be more creative in their approach when it came to engaging with audiences. Some campaigns held virtual events and rallies. The Biden-Harris campaign decided to take advantage of the cultural phenomenon that is Animal Crossing: New Horizons to engage with younger voters. In the Nintendo game, players curate their islands and can create their own personal designs to share and use. This game has been significant to many millennials during covid, because it has been a place for young people to “hang-out” virtually and show off their creativity. The Biden-Harris campaign took advantage of this massively successful game and created their own island, Biden HQ. They created t-shirts and designs that other players could utilize. Players can still visit Biden HQ using the in-game dream code DA-7286-5710-7478.

Date (Dublin Core)

December 15, 2020

Creator (Dublin Core)

Biden-Harris Campaign

Contributor (Dublin Core)

Ashley Johnson

Event Identifier (Dublin Core)


Partner (Dublin Core)

Suffolk University in Boston

Type (Dublin Core)

Screenshot from Animal Crossing: New Horizons

Link (Bibliographic Ontology)

Publisher (Dublin Core)


Controlled Vocabulary (Dublin Core)

English Politics
English Art & Design
English Technology

Curator's Tags (Omeka Classic)

Animal Crossing
President Joseph R. Biden
Vice President Kamala D. Harris

Contributor's Tags (a true folksonomy) (Friend of a Friend)

Suffolk University in Boston

Date Submitted (Dublin Core)


Date Modified (Dublin Core)


Item sets

This item was submitted on December 15, 2020 by Ashley Johnson using the form “Share Your Story” on the site “A Journal of the Plague Year”:

Click here to view the collected data.

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