Item
Frontline Heroes
Media
Title (Dublin Core)
Frontline Heroes
Description (Dublin Core)
When the community quarantine kicked in, our outdoor media partner, HDI Admix, had a problem. They had all these massive LEDs as part of their inventory, but there's no one to see them with everyone staying home. What we did was reinvent a mass media touchpoint and turn it into a highly targeted one. We used the massive LEDs as a platform to share a message of strength to the only ones who'll be able to see the LEDs, the frontliners. We reimagined them as modern day superheroes fighting the battle against this pandemic. And these short videos aired in over 20 LED sites in Metro Manila for the remainder of ECQ, aside from being shared on social media.
strength, empowering, support, heroes, frontliners, recognition
[Commander Doctor -- Johnny Tor -- Pharma Sis -- Power Packners -- Super Nurse]
Date (Dublin Core)
Creator (Dublin Core)
Contributor (Dublin Core)
Partner (Dublin Core)
Type (Dublin Core)
Moving Image
Video
Website
Link (Bibliographic Ontology)
Controlled Vocabulary (Dublin Core)
English
Labor
English
Healthcare
English
Art & Design
English
Business & Industry
English
Public Space
English
Technology
English
Cities & Suburbs
English
Social Media (including Memes)
Curator's Tags (Omeka Classic)
Collecting Institution (Bibliographic Ontology)
Date Submitted (Dublin Core)
07/02/2020
Date Modified (Dublin Core)
7/3/2020
7/26/2020
8/12/2020
10/12/2020